The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.FRESH began as a grassroots effort for a grassroots movement, and it's been tremendously exciting to see the movie spread like wildfire. Within a month of our launch in April 2009, we received over 20,000 visitors and hundreds of screenings were organized. Today, FRESH is a community of over 100,000 advocates for healthier, more sustainable food, a film that's used all over the world as a platform to raise awareness and connect people to solutions in their community. But that's not good enough.
