While notorious for his street life lyrics there’s never been an article or video that has profiled Jeezy as closely as this film does. His early life including the estrangement of his father is explained and the impact that it had (both on him and his mother) was the start of Jeezy’s dangerous indifference towards others. He stammers on camera when asked the age he started selling crack, “Shit, probably about 11.”
He also speaks on the tumultuous relationship between him and his mother after she fell victim to alcoholism, and later the same deadly substance Jeezy was slinging-a testament to the absence of hope in his young life and the omnipresence of despair.
The film also outlines Jeezy and Kink’s somewhat naive beginnings in the music industry. Drug money financed their initial foray into the business but as quickly as the two started they ran into problems. Ironically, in signing street-certified rappers, they ended up losing them to the ails of street life. When their first artist was detained for a murder charge, Jeezy and Kink sat in their studio (which was fully paid for) wondering what the recovery plan should be. Jeezy chuckles as he remembers Kink shrugging, “Shit, you wanna try this shit?” Thus, The Snowman was born.